Gensler Super Meeting 2023, held at the Frank Lloyd Wright-designed Biltmore Arizona, brought together leaders from across Communities to discuss The Opportunity of Now and how they will be Leading for our Future.
Following a site visit to the Arizona Biltmore, I drew inspiration from Frank Lloyd Wright's geometric details. I simplified the shapes and allocated each one to a specific Gensler area of expertise. After review, the first few concepts evolved into a more streamlined arrow design. The arrow, transitioning from the warm desert-colored left to the cool blue right, symbolizes the forward-thinking theme of the meeting.
I am responsible for co-designing all graphics, sourcing vendors, coordinating print production, delivery and install. Check out how we branded event space:
Designed with Annie Wise